Terms and Conditions

Effective Date: January 1, 2025
Last Updated: January 1, 2025

1. Agreement Overview

These Terms and Conditions (“Terms”) govern your use of services provided by BrandPull Services Private Limited (“BrandPull,” “we,” “us,” or “our”), a digital marketing agency based in Hyderabad, Telangana, India. By engaging our services, you (“Client,” “you,” or “your”) agree to these Terms.

2. Services Provided

BrandPull offers the following digital marketing and development services:

  • Search Engine Optimization (SEO)
  • Website Design and Development
  • Mobile Application Development
  • Social Media Management
  • Graphic Design Services
  • Digital Marketing Campaigns
  • Branding and Identity Design
  • Photography and Video Production
  • Online Advertising Management

3. Service Agreements and Proposals

3.1 Project Scope

All services begin with a detailed proposal outlining project scope, deliverables, timelines, and costs. The signed proposal becomes part of this agreement.

3.2 Service Modifications

Changes to agreed scope require written approval and may result in additional charges based on time and resources required.

3.3 Client Responsibilities

Clients must provide necessary access, content, assets, and feedback within agreed timelines. Delays due to client unavailability may extend project timelines.

4. Payment Terms

4.1 Payment Schedule

  • Projects under ₹50,000: 50% advance, 50% on completion
  • Projects over ₹50,000: 40% advance, 30% at milestone, 30% on completion
  • Monthly retainer services: Payment due by the 5th of each month

4.2 Late Payments

Payments overdue by 15 days incur a 2% monthly service charge. Services may be suspended for accounts 30+ days overdue.

4.3 Refund Policy

  • Strategy and consultation work: Non-refundable once delivered
  • Development work: Refunds based on completion percentage
  • Monthly services: 30-day notice required for cancellation

5. Intellectual Property Rights

5.1 Client-Owned Assets

Upon full payment, clients own:

  • Website source code and databases
  • Mobile application source code
  • Original photography and video content
  • Custom graphic designs and brand assets

5.2 BrandPull-Retained Rights

We retain rights to:

  • Our proprietary development methodologies
  • Third-party plugins and frameworks
  • Portfolio usage rights for completed work
  • Case study and testimonial usage

5.3 Third-Party Assets

Stock photos, fonts, plugins, and other third-party assets remain subject to their original licenses.

6. Confidentiality and Data Protection

6.1 Client Information

We maintain strict confidentiality regarding your business information, customer data, and proprietary processes. Our team signs confidentiality agreements.

6.2 Data Security

We implement industry-standard security measures for data protection but cannot guarantee absolute security against all cyber threats.

6.3 GDPR and Privacy Compliance

We comply with applicable data protection regulations and can assist with privacy policy implementation for client websites.

7. Service-Specific Terms

7.1 SEO Services

  • No guarantees on specific ranking positions
  • Results typically visible within 3-6 months
  • Ongoing optimization required for sustained results
  • Client must avoid conflicting SEO activities

7.2 Web Development

  • Browser compatibility for latest 2 versions of major browsers
  • Basic SEO optimization included
  • SSL certificate and hosting coordination available
  • Post-launch support period as specified in proposal

7.3 Social Media Management

  • Client retains ownership of social media accounts
  • We require admin access for effective management
  • Content approval processes as agreed in proposal
  • Crisis management response within business hours

7.4 Advertising Services

  • Ad account ownership remains with client
  • We require appropriate access levels for management
  • Budget management according to agreed parameters
  • Performance subject to platform algorithm changes

8. Performance and Results

8.1 Best Efforts Standard

We commit to providing services using industry best practices and professional standards. Results depend on various factors including market conditions, competition, and client cooperation.

8.2 No Revenue Guarantees

While we focus on driving business results, we cannot guarantee specific revenue, lead quantities, or conversion rates due to factors beyond our control.

8.3 Performance Metrics

Success metrics are defined in individual project proposals and may include traffic growth, ranking improvements, engagement rates, and conversion optimization.

9. Limitation of Liability

9.1 Service Interruptions

We are not liable for service disruptions due to hosting issues, platform changes, or third-party service failures beyond our control.

9.2 Maximum Liability

Our total liability for any claim shall not exceed the total amount paid for services in the 12 months preceding the claim.

9.3 Indirect Damages

We are not liable for indirect, consequential, or punitive damages including lost profits, business interruption, or opportunity costs.

10. Force Majeure

Neither party shall be liable for delays or failures due to circumstances beyond reasonable control, including natural disasters, government actions, pandemics, or technical failures of third-party services.

11. Termination

11.1 Termination by Client

Clients may terminate services with 30-day written notice. Completed work remains billable, and refunds follow our refund policy.

11.2 Termination by BrandPull

We may terminate services for non-payment, breach of terms, or client behavior that compromises our team’s ability to deliver quality work.

11.3 Post-Termination

Upon termination, we will provide completed work and transfer assets as appropriate. Access credentials and ongoing services cease after final payment.

12. Compliance and Legal Requirements

12.1 Regulatory Compliance

Clients are responsible for ensuring their business practices and content comply with applicable laws and industry regulations.

12.2 Advertising Standards

All advertising content must comply with platform policies and applicable advertising standards. We reserve the right to refuse non-compliant requests.

12.3 Copyright and Trademark

Clients warrant they have rights to all provided content and will indemnify us against claims related to intellectual property infringement.

13. Communication and Support

13.1 Business Hours

Our standard business hours are Monday-Saturday, 9:00 AM to 6:00 PM IST. Emergency support available for critical issues.

13.2 Response Times

  • Email inquiries: Within 24 hours on business days
  • Project updates: As specified in individual proposals
  • Technical support: Within 4 hours for urgent issues

13.3 Primary Contacts

Each project has designated points of contact. Major decisions require approval from authorized client representatives.

14. Dispute Resolution

14.1 Informal Resolution

We encourage direct communication to resolve any concerns before formal dispute procedures.

14.2 Mediation

Unresolved disputes will first be addressed through mediation in Hyderabad, Telangana.

14.3 Jurisdiction

These Terms are governed by Indian law, with courts in Hyderabad having exclusive jurisdiction over any legal proceedings.

15. General Provisions

15.1 Entire Agreement

These Terms, together with signed proposals and statements of work, constitute the complete agreement between parties.

15.2 Modifications

Terms may only be modified through written agreement signed by both parties.

15.3 Severability

If any provision is deemed unenforceable, the remaining terms remain in full effect.

15.4 Assignment

Neither party may assign rights or obligations without written consent, except BrandPull may assign to affiliated companies.

16. Contact Information

For questions regarding these Terms and Conditions:

BrandPull Services Private Limited
Hyderabad, Telangana, India